Hertz Floor Stand Solution
For a company like Hertz, customer service is everything. They wanted to modernize their storefronts with a self-service solution that would make transactions smoother, speed up service requests, and create an overall better experience for customers. To do that, they needed a system that was efficient, easy to use, and aligned with their brand identity. That’s when they turned to CTA Digital.
The Challenge
Hertz needed a way to streamline customer interactions while maintaining a professional and modern look in their locations. The challenge was finding a solution that combined self-service efficiency with secure, reliable hardware—without making the process feel impersonal or complicated for customers.
The Solution
CTA Digital designed a custom self-service floor stand to meet Hertz’s needs. The kiosk includes an integrated cardholder, scanner, and card reader holder, ensuring seamless transactions. A back access door provides secure storage for components and efficient cable management, keeping the setup sleek and organized. To make sure the kiosks fit perfectly within Hertz’s brand identity, CTA Digital customized the design to match their storefront aesthetic, delivering a highly functional yet visually cohesive solution.
The Result
The result? Hertz successfully rolled out approximately two self-service kiosks per store across more than 10,000 locations, making customer interactions faster and more efficient. This solution played a major role in their rebranding efforts, offering a streamlined, modern way for customers to manage transactions while improving overall operational efficiency. Thanks to CTA Digital, Hertz now provides a seamless, hassle-free experience at every touchpoint, reinforcing their commitment to top-tier customer service.