

More About this Project

A leading big box retailer approached CTA Digital seeking to modernize their in-store infrastructure by integrating rack-mounted cameras that could serve dual purposes: real-time security monitoring of product theft and AI-driven inventory tracking. The objective was to improve operational efficiency and reduce reliance on manual labor for inventory management. By automating this process, the retailer aimed to streamline store operations, minimize human error, and reallocate staff resources to higher-value tasks—all without requiring major modifications to their existing store layout.
CTA Digital collaborated closely with the retailer to develop a custom rack-mounted camera solution that met both their technical and operational needs. Through multiple design iterations and concept reviews, our team presented a range of mounting options—ultimately landing on a configuration that offered optimal stability, visibility, and ease of mounting integration within their existing in-store rack infrastructure. A key challenge addressed during development was the potential for accidental impacts from forklifts during routine inventory movement. To solve this, we engineered a retractable wire system that secures the camera and prevents it from falling, while allowing it to safely retract if dislodged. This thoughtful addition enhances both safety and equipment longevity. Through this ongoing partnership, CTA Digital has delivered a forward-thinking solution that meets the retailer’s requirements for durability, efficiency, and seamless AI integration within a busy retail environment.